Trends in Advertising

One of the most valuable instruments in the advertiser’s toolkit is a keen sense of style. A capable advertiser should be able to spot the marketing pieces set to become ubiquitous, the design features that are on their way out, and – most importantly – the difference between short-term stylistic developments and long-term practical innovations. […]

Whose law firm .SUCKS?

Imagine the next time a potential client Googles your law firm,  “www.YourLawFirmName.SUCKS” appears near the top of the results.  It’s a less than ideal scenario, and one that is likely to become a reality for at least some firms commencing this June as the new .SUCKS top level domain is launched. Legal work regularly involves conflict, and […]

Did You Survive Mobilegeddon?

If you’re familiar with optimizing websites to rank highly on Google then you have likely come to terms with the fact that Google occasionally makes changes to their algorithms that could undo some of your hard work. This was the case for many SEO specialists when the algorithm updates Panda and Penguin were released by Google […]


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