Lawyer Personas

Shopify’s CEO, Tobias Lütke, touched-upon his frustrations with lawyers in his recent ROB profile: Nearly every lawyer he meets, for example, appears to be “the same 60-year-old, grey-haired, white guy,” regardless of the person’s actual age or gender. He actively discourages this kind of “persona” within the company. While I understand the criticism and how such […]

Law Firm Branded Hot Rod

Personal injury law is a very competitive market. If you have been injured in an accident, it can be difficult to distinguish between personal injury firms. Accordingly, a firm’s marketing strategy should attempt to have a personality. Ideally, this personality can be fun without compromising on professionalism. I was happy to see that Jarvis McGee Rice Trial […]

New Website for Weary & Co

Recently we had the pleasure of working with Weary & Co, a law firm with a history going back 30 years in St. Albert, Alberta. Weary & Co wanted to create a distinctive website, accessible across platforms, that truly captured the St. Albert area. Modern Responsive Design In order to achieve a more modern feel, we […]


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