The Great Email Consent Gold Rush of 2014

With Canada’s anti-spam legislation coming into force on July 1st, professional services firms are rushing to “use it or lose it” with their mailing lists. If your firm has an existing mailing list that you use to reach clients, prospects, or people in your referral network, you’ll need them to expressly opt-in to receive future communications. […]

Interesting Lawyers Needed

In Search of Interesting Legal communications are defined by precise, qualified, long-winded, and (sometimes admittedly) boring language.  Most lawyers are best suited to communicating within legal audiences. This presents obvious challenges in marketing law firms where the recipients of the message are, for the most part, not lawyers. News Flash: when even the eyes of other […]

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