Stop Being Such a Law Firm and Other SEO Tips

To the Top Law firms are increasingly concerned about their visibility in organic search results. The screen real estate on a page of search results is finite and the value of this visibility can be critical in terms of attracting clients. Achieving a top placement is a mix of science, art, sweat, and luck. Maintaining […]

Law Firm Analytics – An Introduction

Show me the Numbers Whether political parties, spies, or marketers, data is the new black. It was hard to read anything in 2013 without encountering hype regarding how “big data” is revolutionizing [insert anything here]. The reason for all this hype is because its true. The collection of unprecedented amounts of data combined with widely […]

Legal Marketing Resolutions for 2014

Lawyer resolutions for 2014: Exercise more. Drink less. Start marketing the law firm. If those were also last year’s resolutions, I would like to take this opportunity to get more specific and identify some worthwhile marketing resolutions for Canadian law firms.  Measure Everything Lord Kelvin claimed  “If you can not measure it, you can not […]


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