Google’s Holy Grail of Legal Marketing – New Call Metrics for Law Firms

Law Firms Need to Track Conversions Over a year ago, Google launched Call Metrics as an ad extension for AdWords. Writing about this new product, I was particularly excited about its potential for law firms and other professional services firms. This was because lawyers, like all businesses, are focused on their return on investment when […]

Manitoba Legal Marketing Rules in Brief

Because Skunkworks markets on behalf of law firms across Canada, we are required to stay up to date on the legal marketing rules of each province. In the past, we’ve provided quick refreshers on the legal marketing rules that exist in Nova Scotia, BC, Alberta, and Ontario. In this post, we’ll be discussing the legal […]

Skunkworks Client News – September 2012

September is a busy month for professional service firms, as they dive headfirst into the heavy fall workload. From federal politics to new facilities, new associates,  new websites and everything in between, here is a brief recap of some notable activities that our clients have been involved with over the past month: Well-known Victoria public […]


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