Smartphone Musings.

A long time ago (early 2000’s) before Google was a powerhouse and Apple was a mass market media darling there were two major players in smartphones – Microsoft and Blackberry (Ok, maybe Palm to a certain degree as well). They had the marketplace covered and produced solid smartphones which had quite a few of the […]

Brand Colours – Consistency is the Key.

One element of your brand (whether you are a law firm or a country…like Canada) is colour and its consistent use throughout your marketing mix.  The idea is to provide consistent visual cues so that your target audience associates the visual cue with an emotion (hopefully positive) about your brand.  If you continuously change up […]

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