A recent article appearing on the Law.com website takes a look at Canadian legal marketing and concludes that Canadian law firms are “no less sophisticated” at marketing than our American counterparts, but operate in a vastly different legal environment. The article goes on to suggest that most Canadian firms do suffer from an identity crisis […]
Canadian Legal Marketing: An American Perspective
By Doug Jasinski / April 8, 2006
Legal Marketing Bootcamp: lessons on differentiating your law firm
By Doug Jasinski / April 4, 2006
The Canadian Bar Association and the Vancouver chapter of the Legal Marketing Association held their joint Legal Marketing Bootcamp seminar last friday in Kelowna. Although I was a speaker, I picked up a few great examples from the audience on what firms are doing to differentiate themselves. During our discussions, one person gave the example […]