Canadian Legal Marketing: An American Perspective

A recent article appearing on the Law.com website takes a look at Canadian legal marketing and concludes that Canadian law firms are “no less sophisticated” at marketing than our American counterparts, but operate in a vastly different legal environment. The article goes on to suggest that most Canadian firms do suffer from an identity crisis […]

Legal Marketing Bootcamp: lessons on differentiating your law firm

The Canadian Bar Association and the Vancouver chapter of the Legal Marketing Association held their joint Legal Marketing Bootcamp seminar last friday in Kelowna. Although I was a speaker, I picked up a few great examples from the audience on what firms are doing to differentiate themselves. During our discussions, one person gave the example […]

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