2006 LMA Your Honor Awards: Alexander Holburn Beaudin & Lang LLP is top Canadian entry

Doug Jasinski

The Legal Marketing Association’s 2006 annual conference took place in Chicago earlier this month, and marked the organization’s 20th anniversary, with what was by all reports, a great event. The “Your Honor Awards” for legal marketing are always one of the conference highlights.
This year we are happy to report that Skunkworks’ client Alexander Holburn Beaudin & Lang LLP was the top Canadian law firm in any category, with a third-place finish in the recruiting category for its summer and articled student recruitment campaign “Student Life”. The campaign was a true joint effort between agency and client every step of the way, and more important than the award hardware or where we ended up on the podium is the fact the campaign worked – applications to the firm increased significantly in both number and quality, giving Alexander Holburn a deeper talent pool to draw from and increasing the name recognition of the firm in the local marketplace.
Hats off as well to Osler, Hoskin & Harcourt LLP who received an honourable mention in the website category. After big wins for several Canadian firms at last year’s awards (including best of show for Goodman’s LLP branding campaign) Canadian firms were not as prevalent amongst the finalists this time around. Time for a homegrown “Own the Podium” strategy for next year’s show?


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