Every picture tells a story: lawyer bio photos with a twist

It is often said that a picture is worth a thousand words. So…, what does the average law firm website bio photo of a lawyer say? Most often it says “I can wear an expensive suit and look serious”. The other 991 words that could be available to engage your audience and forge deeper relationships […]

Keeping up with the Joneses

Lawyers love precedents. One of the first questions many legal marketers face when pitching a new marketing idea to firm management is “who else has done it?” While that penchant for the tried and true can make for solid law, it often makes for very cliched marketing (insert greek columns and photos of business people […]

Clark Wilson LLP draws attention south of the border with RSS technology

RSS (Really Simple Syndication) feeds in blogs have been around for some time and are now starting to see application in regular websites as well. (RSS feeds allow visitors to a blog or website to “subscribe” to a particular site or topic area within a site and receive notification whenever new content is available). Vancouver’s […]

Collecting magnets and avoiding lawyer hotels

Collecting magnets and building a culture that makes your law firm more than simply a “hotel for lawyers” were just two of the interesting ideas that emerged from the Legal Marketing Association’s Vancouver chapter inaugural event that took place on September 9, 2005. Approximately 80 people attended the half-day session that featured 3 distinguished speakers. […]

Canadian Lawyer Magazine features cover story on legal marketing

The August 2005 issue of


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